The Second Coming of Speedy Gonzales

Welcome Galleryblog readers to our new experimental home at blogger.com!

Tex[t]-Mex: Seductive Hallucination of the "Mexican" in America has a huge chapter that aspires to be nothing more and nothing less than the final word on the "fastest mouse in all Mexico." Unfortunately, the book's chapter is already badly dated as it omits any reference to this new series of Speedy Gonzales ads targeting "Hispanic" audiences. Here reproduced, all of the three new ads:

There's more on the Speedy/VW campaign here in a March 2006 posting.