WKXW, Mexicans, and "Entertainment"

Our University of California, Santa Barbara doctoral degree correspondent has checked into the Tex[t]-Mex Galleryblog with more shreds of infamy!

Date: Mon, 26 Mar 2007 19:21:57 -0700
From: MARC GARCIA-MARTINEZ
Subject: Tex[t]-Mex's raison d'etre
To: memo@sdsu.edu

Bill,

Here we go again, amigo. from the site:

Two weeks ago, Mr. Carton and Mr. Rossi started “Operation Rat a Rat/La Cucha Gotcha,” a listener-participation game that encourages people to turn in friends, neighbors and “anyone suspicious” to immigration authorities. They introduced the segment with mariachi music and set the campaign to end on May 5 (Cinco de Mayo), a well-known Mexican holiday. At the risk of stating the obvious, the phrase “La Cucha Gotcha” is meant to evoke the Spanish word for cockroach.