I don't have the time I need to weigh in on this story of sweaty men's genitals, bombshell Latina journalists, the mass media, the blogosphere, etc. I will leave the round-up to The New York Times and the New York Post, where I lifted the video below.
With chapters on Lupe Velez and Rita Hayworth (and cameos by Salma Hayek and Penelope Cruz), Tex[t]-Mex argues that Mexican and Latina/o bodies become synecdoches (a fancy word for short-cuts, part for whole, like 'all hands on deck') for the realm of the sexual--no doubt Ines Sainz's antics with Jet jocks will do a lot to cement this trope for the next few weeks.
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