Looking for a mass media studies book by and focused on Latinas/os/xers and the history of Television, Cinema, & Streaming Media? Are we talking Marshall McLuhan? Nope, we’re TALKING #BrownTV — by @ProfessorLatinx and @eyegiene from @ohiostatepress 👁👁 ➡️ https://t.co/iicblm95RC pic.twitter.com/1r27rpfHOE
— William Nericcio (@eyegiene) January 15, 2021
Friday, January 15, 2021
Celebrating its One Year Anniversary Out in the Wild! Talking #BrownTV by Frederick Luis Aldama and William "Memo" Nericcio | From the Ohio State University Press
Friday, January 01, 2021
The Tijuana Story == Classic #textmex Cinema from 1957
Thanks to Marisela Norte, our Chicana Virgil of LA mass transit whose Facebook page tipped my eyes to the magic of THE TIJUANA STORY -- a true story dramatized and mextified via Hollywood. Watch it here: https://trailers.to/fa/movie/557116/the-tijuana-story-1957#watch-now
The lobby card photos are outstanding--here are some I found on the internets!
Monday, December 28, 2020
Check out my version of the TALKING #BrownTV backstory ... New via Latinx Spaces!
The TALKING #BrownTV backstory: "The organization of the book comes from the mad scientist mind of Fede Aldama. I can...
Posted by Tex[t]-Mex: Seductive Hallucination of the "Mexican" in America on Monday, December 28, 2020
Sunday, December 27, 2020
Check Out the Trailer for TALKING #BROWNTV Then Scoop Up a Copy to Celebrate the End of 2020 and, on the Horizon ... 2021!
#repost check out the book trailer for TALKING #BrownTV ... https://t.co/9RUshqnVju ... then scoop up a copy here: https://t.co/lH97VYxKjA pic.twitter.com/A8QggwQI59
— talking #browntv (@browntv12) December 27, 2020
Saturday, December 26, 2020
Tired of Waiting for Eyegiene: Permutations of Subjectivity in the Televisual Age of Sex and Race? Well Grab some #BrownTV!!!
Cultural Studies mavens are talking about #BrownTV! Add some mexy televisual analysis to your Spring 2021 syllabi!
— William Nericcio (@eyegiene) December 26, 2020
--> https://t.co/cCsl88kWMZ
--> https://t.co/m1E4y3nIIO
--> https://t.co/MN2lta5Xwn
-->via @ohiostatepress https://t.co/jUJKNx6uYO
by @ProfessorLatinx y @eyegiene pic.twitter.com/u283mypNPI
Saturday, December 12, 2020
99¢ Shipping on the Follow-up Book to #Textmex! Talking #BrownTV, Co-Authored by Frederick Luis Aldama and William Nericcio
Get your hands on my Latinx mass media studies book (think McLuhan/Sontag/Virgilio cut with Sarduy/Desnoes/Cantú/) ➡️ TALKING #BrownTV: LATINAS AND LATINOS ON THE SCREEN‼️ 👁📺📸🎬🎞🎥‼️
— William Nericcio (@eyegiene) December 12, 2020
Coauthored with @ProfessorLatinx .... available here, 99¢ shipping: https://t.co/cfV5gY6dCH pic.twitter.com/ggc2bipD3L
Wednesday, December 09, 2020
Ho Ho Ho! Put a Little #BrownTV Under the Tree this Christmas 2020!
Ho ho ho! The best little Latina/o/x tchotchke to tuck under the tree this year? Talking #BrownTV — Purchase Via AMZhttps://t.co/qCrHs0cXRO
— talking #browntv (@browntv12) December 8, 2020
Or via Kindle https://t.co/1uS93PMg50
Or via @ohiostatepress https://t.co/mbleDTFubI
Or, super secret, here: https://t.co/PGnhNSLVw3 pic.twitter.com/tLFhI4CIX4
Saturday, November 28, 2020
Chicanos at War: An Echoing Cacophony of Damaging Barrages in Rolando Hinojosa’s The Useless Servants | Book Review
Reviewed Work(s): The Useless Servants by Rolando Hinojosa; Review by: William Anthony Nericcio; Source: World Literature Today, Vol. 69, No. 1, Postmodernism/Postcolonialism (Winter, 1995), pp. 139-140; Published by: Board of Regents of the University of Oklahoma; Stable URL: https://www.jstor.org/stable/40150959
Wednesday, October 21, 2020
What is Mextasy!? An Introduction to the Pop-Up "Circus of Desmadres" -- A Traveling Exhibition Coming Soon to a UC Riverside, and Perhaps, a Gallery, Museum, or University Near You!

Sunday, October 18, 2020
Frederick Luis Aldama and William Nericcio LIVE via ZOOM : Talking #BrownTV: Latinas and Latinos on the Screen, Monday October 19, 2020 @ 12noon, Pacific Time
Be there! Get your dose of #browntv live via zoom Monday, Oct 19, 2020 at 12 noon Pacific, 3pm East Coast, & 2pm en Tejas/Midwest... a book talk & conversation with @ProfessorLatinx & @eyegiene
— William Nericcio (@eyegiene) October 18, 2020
register: https://t.co/S9IKNRzVop
special offer: https://t.co/Wo5kQIllpZ pic.twitter.com/4xibfpnPA7
Saturday, October 03, 2020
Admen and Madmen Searching for the Deep Meaning of Talking #BrownTV
Ad-peeps agree! Talking #BrownTV is the cat's pajamas! 100s of color pictures/stills. Co-authored by @eyegiene & @ProfessorLatinx via Bookshop: https://t.co/BUajA4wMvA
— talking #browntv (@browntv12) October 3, 2020
via @ohiostatepress https://t.co/mbleDTFubI
via AMZ https://t.co/qCrHs0cXRO | via Kindle https://t.co/1uS93PMg50 pic.twitter.com/aNa2HieZHs
Tuesday, September 22, 2020
Whiter Whites!? No! BROWNER BROWNS with Talking #BrownTV!
Friday, September 18, 2020
Director's Cut! Selena Quintanilla/Chrissy Hynde (Pretenders) Piece for WOWEE ZOWEE @ HiLobrow.com | Back on the Chain Gang Becomes Amor Prohibido via Xicanosmosis
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Selena, Amor Prohibido
William Nericcio
The silvery electronic synthesizers that open Selena's Amor Prohibido (1994) usher listeners into a lush (sweet, but not treacly) aural landscape every bit as unpredictable and split (between English and Spanish) as the South Texas coastal shores that gave birth to this singing goddess of conjunto and, after Cesar Chavez (or, maybe ahead of him) the most famous Mexican American superstar the United States has ever known.
Amor Prohibido (Forbidden Love) segues into No me queda mas (I have nothing left or nothing is left to me), a dreamy/sad meditation on loving and losing. The rest of the album is the stuff of memory, released just a few months before her callous assassination by Yolanda Saldívar, Selena's fan club president and agent for her fashion line in Mexico.
Selena's album's pièce de résistance, for me, however, is her cover / revision / rendition of the Pretenders' Back on the Chain Gang, here subjected to Tex-Mex metamorphosis by Selena and her band as Fotos y Recuerdos--the edge of Chrissy Hynde's cut is softened somewhat by the potentially cheezy synthesizer beat applied by Selena, but what emerges is actually a kind of conversation between the White American Rock and South Texas Tejano music, between the edgy pre-cursor to alternative rock and South Texas Chicano rhythms--you had no choice but to dance to the evocative catchy cadences of this next world beat, this mestizo magic.
Selena's title transformation also foregrounds what the Pretenders's version perhaps kept more obscure, the song a paean to nostalgia and memory (facilitated by a photograph, that most weirdly fetishistic and ubiquitous of objects).
When Selena's version was released I had recently moved to the West Coast from the chilly, barren enigma (to me) of Eastern Connecticut--I remember hearing Selena's Fotos y Recuerdos on the radio, as I bopped between Chula Vista and San Diego, San Ysidro and LA in my old 1980s-era VW Rabbit diesel. Here was a song that embodied what I came to call Xicanosmosis, (Chicana/o + Osmosis) where the jangling guitars and dangerous new wave crooning of Hynde and her band was force-fused with a decidedly "Mexican" consciousness--"Mexican" not Mexican, as it came from WITHIN the United States, from a South Texas borderlands with a mind (and wit, and language) of its own.
Selena's untimely death led to her short-term apotheosis onto the top of the music charts, but it also erased the possibility that her South Texas born/borne sound would dominate the ear-space (and the Zeitgeist) of the United States.
When JLo was chosen to play her in the requisite biopic (as if there was no difference between a Tejana and a New York Boriqua--you can imagine them in central casting "They both have big nalgas and speak Spanish"), something died, or better put, Selena died a second death--the unique charm and spark of a South Texas superstar silenced and elided a second time on the silver screen.
An edited, more pithy version of the piece above appears here, improved by the magic, pruning shears of Joshua Glenn, head agent at Hilobrow.com!