Thursday, June 17, 2021

#Repost || Aunt Jemima and Friends Hit the Road or Another Chapter in the History of American Stereotypes


I posted this on my Facebook page a year ago, but it merits reposting here on the Textmex Galleryblog owing to its connection to my book:

Wow! A magic moment in the semiotic history of the Americas as Aunt Jemima, Uncle Ben, and the Cream of Wheat Porter face extinction!

Aunt Jemima

https://www.adweek.com/brand-marketing/after-131-years-pepsico-is-dropping-aunt-jemima/

Uncle Ben

https://www.adweek.com/agencies/uncle-bens-to-change-visual-brand-identity-following-aunt-jemima-news/

Cream of Wheat porter, next?

https://www.adweek.com/brand-marketing/these-brands-are-still-tapping-into-nostalgia-for-slavery-whether-you-realize-it-or-not/

Here also, is page #142 from Tex[t]-Mex: Seductive Hallucination of the "Mexican" in America--where the connection between Jemima and other Ethnic American superstars (I am talking about you, Speedy!) get their day in the sun.

click to enlarge 


More on Tex[t]-Mex: Seductive Hallucination of the "Mexican" in America here: https://amzn.to/37mboym



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