The Latinx Semiotic Hall of Fame: The Wizard of Mad Magazine, Sergio Aragonés

Click to enlarge

Spanish ex-pat (thanks Franco!) and honorary Mexican illustrator Sergio Aragonés changed the way I see the world--his features and hilarious marginalia in Mad Magazine is the stuff of cartoonist legend, but it had a profound and deep impact on my thinking.  Between Jacques Derrida and Sergio Aragones, I learned to obsess over margins, to focus with passion on the eccentric, and the rest, as they say is history.

I just ran across this strip from a feature on California by Aragones in the June 2015 issue of Mad, guest-edited by Weird Al Yankovic (ack!).  The series of strips on California, though, show Aragonés's still at the top of his game, with this one, in particular, of interest to readers of Tex[t]-Mex for it's cunning outing of the game of ethnic stereotyping/simulation:

Click the strip for a larger, high resolution picture.