The Frito Bandito, Pencil Erasers, Memory

Is it possible for the bandit trope of the Mexican to be innocuous? Perhaps, but always already* simultaneous with this notion of innocence lurks the spectre of a 'darker' past, a swarthier potentiality. That said, I will pass on my Ethnic Studies instincts and share this YouTube video of a Frito-Lay corporation Frito Bandito television ad from the 60s out of sheer nostalgia--me and my sister Josie used to fight over the prizes in cereal boxes and here, tortilla chip 6-packs. The only thing sinister in this commercial is the memory of hermanita getting to the box first!




*Gracias Derrida!