Wednesday, May 19, 2010

Tonight! Thurs. May 20th @ 7pm at theFRONT in San Ysidro, CA! Forget El Santo VERSUS the Blue Demon! It's Gustavo Arellano vs. Memo Nericcio REMATCH

First there was the thriller in Fullerton! Then, the memorable battle royale in Barrio Logan! Now, the action comes to SAN YSIDRO! Click the image on the right to peruse a a somewhat vulgar Luchadora-meets-Nostradamus' prediction of the outcome!

What's going down? Gustavo Arellano, reading from ASK A MEXICAN & ORANGE COUNTY: A PERSONAL MEMOIR; and Bill Nericcio, reading from TEX{T}-MEX and EYEGIENE

When? Thursday, May 20, 2010 @ 7pm

WHERE? theFRONT in San Ysidro {map}

How much? FREE

Why? Rasquache Subterranean Cultural Play!

Who? YOU! You HAVE to come.....

Click the poster--it grows! {more below}

Here's the press release from theFRONT @ casa familiar en San Ysidro:

Date: Tue, 4 May 2010 13:58:45 -0700
Subject: Arellano vs Nericcio
From: monica hernandez

Join us for a night of laughter, discussion, contemplation, beers and action-packed punchlines as we host the very funny and talented Gustavo Arellano and Bill Nericcio. This is a book reading you do not want to miss!

In one corner we have Gustavo Arellano - anaheim native and staff writer for the OC weekly - an alternative newspaper in Orange County and contributing editor to the LA Times Op/Ed pages. You may know him better as "that one mexican" from the ¡Ask A Mexican! column that won the 2006 Association of Alternative Newsweeklies award for the best column in a largecirculation weekly or you may have seen him throw down on the Today show, Nightline, NPR's On the Media, The Situation with Tucker Carlson or in The Colbert Report. Word on the street is that he also mows lawns.

And in the other corner we have William Anthony Nericcio, aka "Memo," aka "Bill", aka "El Post-Movimiento Chicano" aka "El Profe" de SDSU Department of English & Comp Lit, Chicana/o Studies & Center for Latin American Studies & Director of MALAS program (Master of Arts in Liberal Arts & Science). He infamous trajectory includes earlier postings at the University of Connecticut and Cornell where he underwent jedi training with mentors Carlos Fuentes, Gayatri Spivak and Henry Louis Gates Jr. among other ninjas.

For more info on these two contendors you can check out their sites at and

cool! thanks to the mod/rad web 2.0 dexterity of the wizards at theFRONT, you can now RSVP for thursday's gig.... go ahead, hit the panic button and RSVP!

more info FACEBOOK LINK.

Breaking News... Cantua will be there with the music!
Hit the image below and have a listen...

here's a variation of the poster:

nota bene: the event is also the opening night party for XICANOHOLIC: DREAMS, NIGHTMARES, and HALLUCINATIONS, a mixed-media art show featuring the work of Guillermo Nericcio García.


  1. Working like a campesino to get something like this going in Tucson...okay, maybe no tan fuerte. Maybe more like a doctoral student lento in between reading for Comps. Viva la Tucson throw-down!

  2. cool cruz! work it like only a grad student can! abrazos, bill


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