Wednesday, January 19, 2011
Target targets demographics with Hispanic Sweets
Attention all US Spanish speakers, these Valentine's classics are not for you, just for Hispanics. When I picked up my bag of "El Dulce Oficial del Amor" the tag on shelf of the Target Valentine's Shop read: "Hispanic Sweet."
Blame Target for the this: But for the labeling? No. The culprit was in Boston's backyard! The venerable Necco Factory came up with the Hispanic golosinas category.
Lovingly create candy Haikus for any Hispanic love interest and string hearts imprinted in Castellano: Te Amo (in two yummy sabores). Hola. Amiga. Dulce and Beso.