A Finer Shade of Brown: Jessica Alba, Revlon, and Dial-Up Color

Revlon's Custom Creations foundation lets you literally dial-up your skin tone to match the wonders of moreno/a loveliness you were born with. Sometime Latina, Jessica Alba, just started shilling the stuff on national TV. Somehow this reminds me of the Band-Aid, melanin-enhanced product I wrote about here eons ago. Here's the video:



Brown is new white, these days as corporate America jives and jukes its way into Latina/o wallets. More on this to come.