Thursday, July 30, 2009

KPFK's crack squad of sound engineers have already streamed and podcast this afternoon's show!

extra update, July 30th, 2009 @ 9:03pm--click the beer for the story

original posting, July 28, 2009; updated July 30, 2009.

It's me and Gustavo Arellano going toe to toe chatting/charlando on the untimely demise of Taco Bell spokesdog, Gidget, and, first up, the Henry Louis Gates debacle.

Go here to stream! here, to download. here, to podcast.

Here's a look at one of Gidget's more popular commercials:


here's an interesting email exchange between Gustavo Arellano, myself, and a well-researched listener! The beauty of radio: there is always someone out there listening that knows a little more than you do (that said, the Egyptian origin of Chihuahuas is a debate for another day!)
Date: Wed, 29 Jul 2009
Subject: Re: Success of the Taco Bell Chihuahua
From: "P. Sergio Serrato"
To: Bill Nericcio

The Taco Bell Chihuahua was not a terribly effective ad and is not ranked in the Ad Age 100 best Ad Campaigns of the 20th Century. The Taco Bell Chihuahua became a cultural icon but it did not increase Taco Bell's sales. In fact, it lead Taco Bell to fire its marketing head and the ad agency that produced the Chihuahua ads: TWBA/Chiat/Day. I work in market research and this is a constantly referenced case study. Ads should do more than raise awareness of what they are advertising, they MUST motivate action (purchase) of the product being advertised.

His earlier note to Arellano on the Gates arrest is also salient and cogent:

From: P. Sergio Serrato
Sent: Tue 7/28/2009 4:23 PM
To:; Gustavo Arellano
Subject: Libertarian quote on the Gates/cop issue


I am listening to your conversation on and Gustavo mentioned a Libertarian point of view on the Gates/cop issue. One of my libertarian associates posted an interesting perspective on the issue:

Race is irrelevant. A cop has no right to arrest people for being rude. The cop was an intruder. The urge to defend police for their criminality will always render the rightwing completely unable to understand and defend liberty. best,


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