Facebook as a Site for Semiotic Archeology: Chicana/o Studies Edition

I had posted about this picture before here on the textmex galleryblog--note that the version of the image reproduced here opposite has been digitally altered. The photo was part of a shoot taken back in the day to support Raza Unida Party work going down in Texas.  The photographer was Oscar Castillo and the woman pictured flashing the peace sign is Evelyn Alarcon.

This morning I linked to a story about Maria Cotera and the semiotic archeology project, Chicana por mi raza, on the Tex[t]-Mex Galleryblog facebook page--what followed, in real time, was an exercise in online, Zuckerberg-enhanced hermeneutics as the backstory for the picture emerged in conversation online.

Fascinating stuff.

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William Nericcio

...chicana/latina semiotic/political (semio-politico) interventions to keep an eye on!

http://gender.stanford.edu/news/2012/liberating-chicana-feminist-archive

kudos to Maria Cotera and her next-gen archivists!

 ·  ·  · Share · Edit · 4 hours ago

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  Daniel Hernandez, Angi Lynn Ray, Kayla Marie Williams and 15 otherslike this.
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    William Nericcio a larger print of this rad poster appears here:http://textmex.blogspot.com/2010/09/cool-raza-unida-voting-poster.html
    

    
    

    The Tex[t]-Mex Galleryblog: Cool Raza Unida Voting Poster

    textmex.blogspot.com

    
    

    4 hours ago ·  · 
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    Sergio Hernandez I have one of these original posters in our collection...I'm gonna have Evy sign it for us!..I think this was taken on the CSUN Campus in the 70's
    

    3 hours ago ·  · 1
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    William Nericcio wow--very cool; if you do that, scan it or take a picture of it and zap it to me for my blog!!!! gracias.....
    

    3 hours ago · 
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    Sergio Hernandez Yes it's a large print...too big for me to scan but I can surely photo it...I believe Oscar Castillo took the photo...maybe he can confirm that?
    

    3 hours ago ·  · 1
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    Maria Cotera Sergio! Can you get a confirmation on its provenance? It would be wonderful to include that information in our archive.
    

    2 hours ago ·  · 1
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    Sergio Hernandez Yes I'll contact Oscar Castillo and hopefully I will get a confirmation from him.
    

    about an hour ago · 
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    Sergio Hernandez 
    

    The photo was taken by Oscar Castillo of then CSUN student Evelyn Alarcon (sister of LA City Councilman Richard Alarcon). The photo was taken on the CSUN campus, 1 of 4 images taken by Castillo circa 1972. Oscar explains that he had been in Crystal City, Texas helping La Raza Unida with their campaign to elect La Raza candidate Ramsey Muniz to the Governorship of Texas. The photo was one of four different images taken to be used in the Crystal City campaign.

    
    

    about an hour ago ·  · 1
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    Sergio Hernandez My wife Diane Velarde-Hernandez was also in Crystal City helping with the campaign..
    

    about an hour ago ·  · 1