Limited Time Offer | TALKING BrownTV: Latinas and Latinos on the Screen by Fede Aldama and Memo Nericcio | $27.95 and Free Shipping

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The time that went into making this splendiferous ad clues you into the fact that miracles do happen! That advertising hype knows no boundaries!

Through a limited time offer (as long as inventory lasts) we can offer the new book by Fede Aldama and Memo Nericcio, the Rosie Greer and Ray Milland (opposite) of Latinx/Mexy Cultural Studies: TALKING #BROWNTV! 

Hit this button now, and it will be shipped to you from the rasquache Textmex world headquarters located in San Diego, CA!

About the book:

Talking #BrownTV: 

Latinas & Latinos on the Screen

Like two friends sitting down in front of the television together, in Talking #browntv, Frederick Luis Aldama and William Anthony Nericcio dialogue about the representations of Latina/os in American television and film from the twentieth century to the present day. One part conversation, one part critique, one part visual cultural studies, and one part rant against the culture industry profiting off warped caricatures of Latina/o subjectivities, Aldama and Nericcio analyze the ways in which Latinx performers have been mediated—with varying degrees of complexity—on the American screen. A comprehensive review of the history of Mexicans, Mexican Americans, Hispanics, Chicana/os, Latina/os, and Latinx performers in television and film, Talking #browntv boldly interrogates one of the largest paradoxes in the history of American television: Why are there so few Latina/os on television, and why, when they do appear, are they so often narcos, maids, strumpets, tarts, flakes, and losers?

From the subversive critiques embedded in well-loved children’s characters like Speedy Gonzalez to the perpetuation of racial stereotypes in modern-era pornography, from Eva Longoria as ethnic mannequin to J-Lo flipping the sexy Latina music video on its head in “I Luh Ya Papi,” and with more than 150 full-color images, Aldama and Nericcio seek to expose the underlying causes as to why Latina/os constitute only 2 percent of mainstream cultural production when they’re the majority minority in the US. In a moment when anti-Mexican and anti-immigrant rhetoric oozes from TV sets and media platforms, Talking #browntv emerges as a bold antidote, an eloquent rejoinder, and a thoughtful meditation on Latina/os on the American screen and in America today.

The critics have spoken!

“From yesteryear’s phosphorescent cathode rays to today’s digital-device blue-light glows, Talking #browntv puts a critical lens on the entire history of televisual reconstructions of Latinxs. Aldama and Nericcio at once call out all those willfully ignorant—racist!—mainstreamings of Latinxs. And they celebrate constructions of a brown TV that affirm the multicolored mosaic that make up Latinx identities and experiences in the US. Talking #browntv wakes the world to the urgency for televisual media to willfully recreate the complexity and diversity of our Latinx communities.”  

—Aitana Vargas, award-winning journalist 

for the LA Times, BBC, and CNN Expansión

“My Dinner with Andre, except with two sassy Solons waxing wise and wacky on Slowpoke Rodriguez, Superman as Mexico’s savior, and other highs and lows of Mexican muses in American pop culture. Nomás falta the Tapatio on this intellectual popcorn.” 

—Gustavo Arellano, author of Taco USA: 

How Mexican Food Conquered America

Love to Share this Photo: The Father of the Father of #textmex, The One and Only William Nericcio (My Daddy)