Fresh off the brewery! Cerveza Indio coming to Los Estados Unidos.

Indio beer is making a run for the border and coming pronto to a watering hole near you. Heineken revealed that they will be launching Indio in select US markets in California and Texas, including  San Diego, Los Angeles, San Francisco, Austin, Houston, and San Antonio.

Indio is a dark beer, very popular with the "mipsters" (that's Mexican hipsters) south of the border due to its successful marketing campaign, which in recent years has revitalized the brand. What was once the dark beer for the Mexican lower class, is now the preferred beer among the younger demographic. The brand has affiliated itself with the Mexican independent music scene, sponsoring the biggest music festival in Latin America,Vive Latino, the Mexican Coachella. 

Watch below for a commercial introducing Indio's new logo.

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Black Friday Consumer Shilling Event or "I don't need no steenkin ugg boots"

Readers! I have no idea why, but a kindly, talented purveyor of UGG boots from Down Under, has got it into her head that Tex[t]-Mex Galleryblog readers are clamoring to adorn their feet in what she's got to offer! In her own words:

Just in time for Winter, Whoogaboots are offering readers of the Tex[t]-Mex Gallerblog a $20 gift code toward the purchase of their thermofleece ugg boots! Simply enter: 4TEXTMEX into the gift card section of their shopping cart for $20 credit on any item.

If any sales of these peculiar foot garb actually sell (and I know they are popular here on the SDSU campus), I vow to wear a pair to lecture in during the Spring semester!

[pictured above, Alfonso "no steenkin badges" Bedoya from John Huston's amazing Treasure of the Sierra Madre (1948), wearing a pair of posh Whoogaboots while menacing Humphrey Bogart--there's a cool blog posting on the movie here that also includes "Mexican" avatar Bedoya's infamous lines.]

Josh Kun, Radio Zócalo, and the Futures of CalifaBajas!