
Thanks for Happy Aston for bringing this to my eyes via Facebook!
There is a certain schizophrenic aesthetic afoot amidst the pages of Tex[t]-Mex. While the book attends to the evolution of certain semantic traces--the way "Mexicans" figure as a kind of shorthand for sexuality in American pop culture--it is also very much focused on semiotic tendencies and aberrations: in particular, visual monstrosities or "ethnic mannequins" that pass for Mexicans in U.S. mass culture. The last movements of the book identify a process of xicanOSMOSIS found at the semiotic/semantic crossroads, the word/image verge of Mexico and the U.S.--the term, a hard-wrought, annoying-for-some neologism, fuses the dna of Osmosis, from the biological sciences, with Xicano/a, a purposed, agit-prop, spelling-supplementation holdover from the 1970s Chicana/o movimiento.
