Fresh off the brewery! Cerveza Indio coming to Los Estados Unidos.

Indio beer is making a run for the border and coming pronto to a watering hole near you. Heineken revealed that they will be launching Indio in select US markets in California and Texas, including  San Diego, Los Angeles, San Francisco, Austin, Houston, and San Antonio.

Indio is a dark beer, very popular with the "mipsters" (that's Mexican hipsters) south of the border due to its successful marketing campaign, which in recent years has revitalized the brand. What was once the dark beer for the Mexican lower class, is now the preferred beer among the younger demographic. The brand has affiliated itself with the Mexican independent music scene, sponsoring the biggest music festival in Latin America,Vive Latino, the Mexican Coachella. 

Watch below for a commercial introducing Indio's new logo.

Mami Chula's! Laredo's Original or The Ice Housiest of Ice Houses... via QUE FREGADOS

 


I tried my own guerrilla-style, video-verite assault on this frontera cultural studies mecca last year...

Textmex Galleryblog Video Edition from Tex[t] Mex on Vimeo.

A mad dash up to the gates of the Mami Chula Drive-In Beer Run in Laredo, Texas, from May 2010, with Bill Nericcio, author and ringleader of the Tex[t]-Mex Galleryblog. Our mad hopes of immortalizing a Laredo original is dashed by the muted, stern intervention of a beer vending manager.



Cinematography: Lila Nericcio

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