Wow! One of the Most Striking Mexican Stereotypes I Have Found in Ages: Sanka Coffee and the Sleeping Mexican

More on it here from the contexts.org page.

Coffee, Identity-theft, "Mexicans," Taster's Choice, and the Law: The Tale of the Ersatz Mexican

Thanks to semiotic genius, friend, and SoCal correspondent Michael Buchmiller for the tip! Hit the coffee-fetishizing dude in the picture to read the whole story.