Loco Mexicans, Booze, and Marketing...

Thanks to ace SDSU graduate student and internet detective, Rebecca Hershberger, aka Rebecca Howat, aka, Cyborg 3, for zapping me this latest questionable development in the mass cultural history of "Mexicans" on the planet:

Are You There, Vodka?

Gustavo Arellano, most famous for his weekly Ask-a-Mexican column in the OC Weekly and now, more infamous, historian for Orange County, writes in with a request for us to archive this monstrosity to your left hovering there, by "Chelsea"--its available here for purchase should demonios invade your cranium. While fetishism for midgets and little folks south of the Rio Grande are well documented, see Arellano's first book for example, the incorporation of said diminutive Latinos in schlocky gabacha publications is new terrain!

On another note, Barnes and Noble is collaborating with Arellano in shilling his hot new OC tome!  Check it out and dig the moving musica!