Fresh off the brewery! Cerveza Indio coming to Los Estados Unidos.

Indio beer is making a run for the border and coming pronto to a watering hole near you. Heineken revealed that they will be launching Indio in select US markets in California and Texas, including  San Diego, Los Angeles, San Francisco, Austin, Houston, and San Antonio.

Indio is a dark beer, very popular with the "mipsters" (that's Mexican hipsters) south of the border due to its successful marketing campaign, which in recent years has revitalized the brand. What was once the dark beer for the Mexican lower class, is now the preferred beer among the younger demographic. The brand has affiliated itself with the Mexican independent music scene, sponsoring the biggest music festival in Latin America,Vive Latino, the Mexican Coachella. 

Watch below for a commercial introducing Indio's new logo.

Tell Me What You Think of These New Prototype Adverts!

Recently, some very cool new viral marketers hit me up and asked me to share their wares! I like their vibe, their visual aesthetic (think next-generation Cuarón), and more. Here are the videos: let me know what you think of them:

XAVI


ALEX


ELLIE

Now You Can Vivisect the Living Soul of Racial Stereotypes AND Get Your Fix of Salacious Gossip

This is CERTAINLY nothing they ever trained me for in Graduate School--nothing Jonathan Culler, Henry Louis Gates, Jr., Edgar Rosenberg, W.W. Holdheim, Carlos Fuentes or Gayatri Spivak ever taught me in seminar prepared me for this!

Amazon.com, in a fit of marketing genius!, is offering humanity brand new trade paperback copies of Tex[t]-Mex: Seductive Hallucination of the "Mexican" in America AND a free subscription to US Weekly--Holy Ronco!, Batman!

When a recent Amazon.com reader reviewed my book*, he accused me of being part of the problem of the culture industry! He had no idea! No idea!

Let's see if next week, I can get BN.COM to cross promote Tex[t]-Mex with free copies of People or Martha Stewart Living--then the eternal damnation of my once Che-loving Marxist soul will be complete!

Click below for the details on this limited time offer from Jeff Bezos and those crazy cats at Amazon.com



*"My only critique of the book is that it, by default and based on its format, becomes a part of the American culture industry: that's entertainment 'Chicano style' but geared to grad critical theory students... willing to pay the price of admission. "