Sunday, March 31, 2019
Mextasy: Fond Farewell to Eyegiene.Tictail.com | The Mextas...
Mextasy: Fond Farewell to Eyegiene.Tictail.com | The Mextas...: It's about to close--my first poster shop, my semiotic tiendita. Check it out as it dies at midnight, today, Sunday, March 31, 2...
Friday, March 22, 2019
Just Ran Across This Story on the Origins of the Mextasy Project--the Gallery Pop-up Exhibition and the TV Pilot!
Sunday, March 17, 2019
Tex[t]-Mex: Seductive Hallucinations of the "Mexican" in America by William A. Nericcio | Best Deal on the Internets!
![]() |
| Click to enlarge | More images below |
TEX{T}-MEX: SEDUCTIVE HALLUCINATIONS OF THE "MEXICAN" IN AMERICA
A rogues' gallery of Mexican bandits, bombshells, lotharios, and thieves saturates American popular culture. Remember Speedy Gonzalez? "Mexican Spitfire" Lupe Vélez? The Frito Bandito? Familiar and reassuring—at least to Anglos—these Mexican stereotypes are not a people but a text, a carefully woven, articulated, and consumer-ready commodity. In this original, provocative, and highly entertaining book, William Anthony Nericcio deconstructs Tex[t]-Mexicans in films, television, advertising, comic books, toys, literature, and even critical theory, revealing them to be less flesh-and-blood than "seductive hallucinations," less reality than consumer products, a kind of "digital crack."
Nericcio engages in close readings of rogue/icons Rita Hayworth, Speedy Gonzalez, Lupe Vélez, and Frida Kahlo, as well as Orson Welles' film Touch of Evil and the comic artistry of Gilbert Hernandez. He playfully yet devastatingly discloses how American cultural creators have invented and used these and other Tex[t]-Mexicans since the Mexican Revolution of 1910, thereby exposing the stereotypes, agendas, phobias, and intellectual deceits that drive American popular culture. This sophisticated, innovative history of celebrity Latina/o mannequins in the American marketplace takes a quantum leap toward a constructive and deconstructive next-generation figuration/adoration of Latinos in America.
What do you get for your hard-earned twenty+ bucks??? A new, hermetically-sealed (for your protection!) copy of William Nericcio's 2007 ALA award-winning book, Tex{t}-Mex: Seductive Hallucinations of the "Mexican" in America. And at ¡venta venta, venga venga! sale price as Jeff Bezos at Amazon is trying to charge $27.95 for this book! The book is shipped (or hand-delivered to you via special courier) along with our selection of two gift prints from the Mextasy Collection! If you want me to "break the seal" and sign the book, just order here and then email me to memo@sdsu.edu and tell me how you want it inscribed!
27.95 USD $21.95 USD + FREE shipping!!!!

Saturday, February 09, 2019
Roma + Yalitza + Cuarón = Mextasy #repost #mextasy #eyegiene
#YalitzaAparicio is something else ... #mextasy pic.twitter.com/43bke9jCpn
— William Nericcio (@eyegiene) February 7, 2019
Wednesday, January 16, 2019
Mextasy and William Nericcio Invade Northwestern University, April 2019!
update: The Northwestern University Lecture event page just went live: https://www.facebook.com/events/365746670904996/
Friday, January 04, 2019
#Mextasy Hitting Northwestern University, April 2019!
Update! The Northwestern University gig event link just went live!
https://www.facebook.com/events/365746670904996/
updated!
Go here or click the picture for the skinny!
Go here or click the picture for the skinny!
Thursday, January 03, 2019
Mextasy Coming to Ames, Iowa and Iowa State University
Wednesday, December 26, 2018
Too Late for Christmas 2018! Just in Time for 2019!
Sunday, November 18, 2018
Greetings Greetings! MEXTASY Coming to California State University San Bernardino, November 27 @ 10am in the Pfau Library
click to enlarge
![]() |
| click to enlarge |
Beloved readers! I am back and so is Mextasy!
How can I leave a medium, Blogger, that gave my little book that could such a long run!? I couldn't! So here I am, back here, on blogger, to promote my Mextasy lecture, presentation, book-signing, rant, circus of desmadres coming to the California State University San Bernardino (CSUSB) the Tuesday after Thanksgiving--November 27 @ 10am in the Pfau Library, PL 5005! Free and open to the public! Thanks to LOS AMIGOS SPANISH CLUB and all the other sponsors--with special thanks to Profesora Bibiana Díaz-Rodríguez and my old partner in crime, Felipe Quetzalcoatl Quintanilla (Western University) for making it happen.Here are some new prints for the show--they are all available in various formats (did you say "pillows"?) here: https://www.teepublic.com/user/mextasy
Dying for quicker, easier updates on Mextasy, Eyegiene/Eyegasm, Technosexualities, and all the other crazy things I am up to? Follow my antics here, here, here, and here!
Sunday, July 08, 2018
Banal Mexican Stereotypes Sample #1,345,673: Abbott and Costello Comics #6 1948
What gets me about these stories is their banality--of course one could do a focused semiotic interrogation of the various "Mexican" tropes at play in the story below: banditry, sordid Latina sexuality (and fickle-ity for gifts), inanity, ignorance, etc. But more interesting to me is how wide-spread these tropes are by the 1940s--in a minor comic, put out onto the market to cash in on Abbott and Costello's fame as comics and movie stars, Mexico and the Middle East (note the main story in link #1 below, and the cover) are backdrops for 'comic' fun. The exotic erotic (and criminal) nature of the "other" is like oxygen--breathed in without a thought and yet essential in the construction of a "good" "white" "fun" American "self."
As with most of the images on the #textmex galleryblog, clicking the picture gives you a high-res version of the original scan.
Thanks to regular contributor Sergei Hasenecz for the links to these stories--here and here and here:
https://humoropedia.com/abbot-costello-comic-strips-5/
http://comicbookplus.com/?dlid=19175
http://comicbookplus.com/?dlid=46329
Tuesday, July 03, 2018
Yet Another Posting on Rita Hayworth aka Margarita Carmen Dolores Cansino
It has been awhile since I posted here--it's just so much easier, for some reason, to post on the Textmex Facebook page. Still, I shouldn't ignore the site that made many of my career successes possible!
So, today, yet another Rita Hayworth posting, fueled by semiotic wonders gleaned from Dr. Macro's utterly wonderful celebrity photography page. Click any of the images for a high-rez version of the photograph.
For more on Rita, see my early essay on Hayworth, free and online here: https://eyegiene.sdsu.edu/nericcio/hayworthDERRIDA/ or, the final, extended essay meditation on Rita in Textmex available (with free #mextasy posters!) here: http://eyegiene.tictail.com/product/text-mex-seductive-hallucinations-of-the-mexican-in-america
So, today, yet another Rita Hayworth posting, fueled by semiotic wonders gleaned from Dr. Macro's utterly wonderful celebrity photography page. Click any of the images for a high-rez version of the photograph.
For more on Rita, see my early essay on Hayworth, free and online here: https://eyegiene.sdsu.edu/nericcio/hayworthDERRIDA/ or, the final, extended essay meditation on Rita in Textmex available (with free #mextasy posters!) here: http://eyegiene.tictail.com/product/text-mex-seductive-hallucinations-of-the-mexican-in-america
Monday, May 14, 2018
Quick Mini-interview in the Red Chair | William Nericcio @ SDSU
From a few years back, a quick posting of a mini-interview with yours truly, produced by the marketing folks @SDSU:
Saturday, May 05, 2018
Throwback Saturday | The Week I Appeared as a Coverguy for San Diego Citybeat or Whatever Became of 'ChiChi BoomBoom, Le Woof'
![]() |
| Check out the original posting from this blog! |
A post shared by William Nericcio (@william.nericcio) on
Monday, March 19, 2018
Sex Drugs & Rock or English 525, My Day Job...
Devoted readers,
I don't put food on the table from the earnings of this blog--this labor of love only brings in the joy of encountering readers and fans who have found my efforts in Tex[t]-Mex useful, diverting, outrageous, and/or not a waste of time.
However, my day job is important as well--being a Professor of Cultural Studies & Literature at SDSU--there, this summer, I am teaching an American Literature class open to all majors, undergraduate & graduate.
More info here:
Toni Morrison's heralded first novel, The Bluest Eye, just one of the books you can read this summer in our English 525: Sex Drugs Rock class.
Posted by SDSU Department of English & Comparative Literature on Sunday, March 18, 2018
Monday, February 26, 2018
#repost from mextasy.blogspot.com |||| The TV Pilot for MEXTASY is Screening @ Franklin & Marshall College as Part of Their Spanish Film Festival #mextasy
The TV Pilot for MEXTASY is screening at Franklin & Marshall College as part of their Spanish Film Festival--the #mextasy pop-up exhibition is coming along for the ride as well (me too!!!!). Be there Wednesday, March 28, 2018! Here's the teaser for the series that is presently in production-hell limbo!
Teaser Mextasy Ingles from Blindspot on Vimeo.
More info: https://www.fandm.edu/academics/academic-distinctiveness/humanities/humanities-events-calendar/spanish-film-festival2
here are some of my graphics to promote the event--
click to enlarge and feel free to share!
After the event goes down, pictures will be archived here:
Subscribe to:
Comments (Atom)





































