Images of the African in Mexico via Hollywood

The international dimensions of racialized representations are brought to the fore in this lobby card distributed in Mexico touting United Artists' BWANA DEVIL from 1952. If Hollywood is the chief exporter for unsophisticated semiotic hallucinations of the 'primitive' other and the same studios exert hegemonic control over the worldwide distribution of these "entertainments," there would seem to be no exit from this panoramic database of would-be ethnographic "knowledge."

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