Friday, April 11, 2008
EYEGIENE: Touch No Dirt, Breathe No Dirt, See No Dirt...
Monday, July 29, 2013
What is Eyegiene? Eyegiene: Permutations of Subjectivity in the Televisual Age of Sex and Race by William Nericcio
Eyegiene is the working title of my next book now that I have just finished The Hurt Business: Oliver Mayer's Early Works [+] PLUS for Hyperbole Books, an imprint of San Diego State University Press--I hang my hat there as an editor when I am not slaving away on this blog, directing MALAS my beloved cultural studies MA program, or shilling my book on the lecture trail.
The neologism "eyegiene," recently ripped off by a Euro toilet sanitation company (!), is a theoretical attempt to fuse together various interests and tendencies I have observed and written about with regard to late 20th- and early 21st-century culture. As I have tried to show in these pages, practicing proper eyegiene refers to a circuit of scenes, a matrix of spectacles wherein the logic and policing of seeing is meditated--imagine a cultural studies volume that fuses together an obsession for Michael Powell's Peeping Tom, a predilection for Man Ray's collaborations with Meret Oppenheim, dreams about Frida Kahlo's illustrated diary, and interrogations of Chris Ware's illustrated visions, and you begin to parse the myriad and electric bodies (both bodies of ink and bodies of light) that Eyegiene voyeuristically surveys.For an example, let us take the case of a Pancho Villa votive candle I purchased at a H.E.B. grocery store in Laredo, Texas:
It is as if two spectral and spacial universes were conjoined in one artifact: first, and foremost, there is the universe of the votive candle in Mexican Catholic and Mexican spiritual culture--there, the shifting shapes of uncanny heated light moving through colored glass conjure the presence of saints, and God, and gods, and Jesuscristo for millions of believers; not for nothing are altars from Oaxaca to Monterrey, from East L.A. to Chicago, adorned with the colored lights of votive candles' orange tongues.
The syncretic fusion of Catholic spirituality with Mexican revolutionary iconography--not to mention the other "pagan" spiritual traditions of Mexico's rich cultural spaces--ends up on the shelf of a Laredo H.E.B. Proof positive that the gods have a rich sense of humor.Saturday, April 05, 2014
Textmex, Mextasy, Eyegiene, and Technosexualities on the Road in the Land of Blue Turf! Lecture/Signing/Exhibition at Boise State University, April 11 @ 7pm! "Orgasmic, Semiotic Cataclysms of Eyegiene and Mextasy: Digressions of Film Studies, Ethnic Studies, & Cultural Studies in the Televisual, Techno-Ontologicial Age of the Smartphone"
Friday, April 11, 2014 at 7pm, I will be in the Farnsworth Room in the Student Union Building on the campus of Boise State University for a lecture/exhibition fusing my past and more recent researches into the sprawling miasma Tex[t]-Mex, Mextasy, Eyegiene, and Technosexualities. The improbable and ungainly title I have used to lasso together this hoarder's treasure trawl of cultural studies goodies is "Orgasmic, Semiotic Cataclysms of Eyegiene and Mextasy." As if that was not enough, I tacked on a subtitle for good measure: "Digressions of Film Studies, Ethnic Studies, & Cultural Studies in the Televisual, Techno-Ontologicial Age of the Smartphone." Can't wait to see Ralph Clare, Professor, Boise State, and a former student of mine back in the day on Montezuma Mesa, read that title aloud!![]() |
| click to enlarge ¡high-res linkazo! |
new poster by the cool folks @ boise state...
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click to expand
Me and my friends back in the day... |
Eyegiene graphic for the Boise presentation/confabulation
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musical folks known as Eskmo
...and, of course, ESKMO
twitter update:
boise is heating up with some orgasmic mextasy this coming friday nite @ 7pm #mextasy #textmex http://t.co/TiiZCe14kE pic.twitter.com/0C5l3DSu2k
— William Nericcio (@eyegiene) April 6, 2014
Sunday, March 30, 2008
Eyegiene: Permutations of Subjectivity in the Televisual Age of Sex and Race OR Further Visual Culture Adventures in a Optical Vein...
Eyegiene is the working title of my next book now that I have just finished The Hurt Business: Oliver Mayer's Early Works [+] PLUS for Hyperbole Books, an imprint of San Diego State University Press--I hang my hat there as an editor when I am not slaving away on this blog, chairing my beloved juggling-cats-on-fire English & CompLit department, or shilling my book on the lecture trail.
The neologism "eyegiene," recently ripped off by a Euro toilet sanitation company (!), is a theoretical attempt to fuse together various interests and tendencies I have observed and written about with regard to late 20th- and early 21st-century culture. As I have tried to show in these pages, practicing proper eyegiene ("Lorenzo! Turn off the TV; Sofia! Get off that Gameboy) refers to a circuit of scenes, a matrix of spectacles wherein the logic and policing of seeing is meditated--imagine a cultural studies volume that fuses together an obsession for Michael Powell's Peeping Tom, a predilection for Man Ray's collaborations with Meret Oppenheim, dreams about Frida Kahlo's illustrated diary, and interrogations of Chris Ware's illustrated visions, and you begin to parse the myriad and electric bodies (both bodies of ink and bodies of light) that Eyegiene voyeuristically surveys.For an example, let us take the case of a Pancho Villa votive candle I purchased at a H.E.B. grocery store in Laredo, Texas:
It is as if two spectral and spacial universes were conjoined in one artifact: first, and foremost, there is the universe of the votive candle in Mexican Catholic and Mexican spiritual culture--there, the shifting shapes of uncanny heated light moving through colored glass conjure the presence of saints, and God, and gods, and Jesuscristo for millions of believers; not for nothing are altars from Oaxaca to Monterrey, from East L.A. to Chicago, adorned with the colored lights of votive candles' orange tongues.
The syncretic fusion of Catholic spirituality with Mexican revolutionary iconography--not to mention the other "pagan" spiritual traditions of Mexico's rich cultural spaces--ends up on the shelf of a Laredo H.E.B. Proof positive that the gods have a rich sense of humor.Saturday, April 26, 2014
From Textmex to Mextasy to Eyegiene @ the Filmatic Festival #eyegiene
I am gearing up to finally finish Eyegiene, my long promised book with the University of Texas Press this summer--in celebration, I am starting to do lectures wholly focused on the Eyegiene project (but don't be surprised if I sneak in a few Mextasy bon mots and artworks in the process). Sunday, April 27, 2014, I am performing the introduction to the new book (subtitle? Permutations of Subjectivity in the Televisual Age of Sex and Race) at the Filmatics Festival @ UCSD curated by Rebecca Webb with the help of cool cinefolks like Neil Kendricks.
Tuesday, May 10, 2011
Eyegiene: The Televisual Age of Sex and Race: New! This FALL! EYEGIENE... the class...
Friday, March 25, 2011
Eyegiene: The Televisual Age of Sex and Race: Eyegiene: The Backstory (CULTURE INDUSTRY Conferen...
Sunday, May 31, 2015
REPOSTING: UCLA Chicano Research Center Lecture: FROM TEXTMEX TO MEXTASY TO EYEGIENE | William A. Nericcio
(CSRC) UCLA's Chicano Studies Research Center Talk: William Nericcio presents "From Tex[t]-Mex to Mextasy to Eyegiene" from Tex[t] Mex on Vimeo.
Published on Dec 11, 2013 | Lecture given on November 19, 2013
William A. Nericcio presents the talk, "From Tex[t]-Mex to Mextasy to Eyegiene: Televisually Supercharged Hallucinations of 'Mexicans' in our Digital Humanities-laced, Technosexually Voyeuristic Tomorrow(s)." Alicia Gaspar de Alba, professor of Chicana/o studies, English, and women's studies, provided the introduction.
William A. Nericcio is a professor of English and comparative literature at San Diego State University, where he also serves on the faculties of the Latin American studies and Chicana/o studies departments, and as director of MALAS (Master of Arts in Liberal Arts and Sciences), a cultural studies graduate program. He is the author of "Tex[t]-Mex: Seductive Hallucinations of"Mexicans" in America" (2007), and editor of "The Hurt Business: Oliver Mayer's Early Works Plus [+]" (2008) and "Homer from Salinas: John Steinbeck's Enduring Voice for California" (2009).
Nericcio blogs at http://textmex.blogspot.com/ and http://eyegiene.tumblr.com
This event was co-sponsored by the UCLA César E. Chávez Department of Chicana/o Studies.
For more on the UCLA Chicano Studies Research Center, visit http://www.chicano.ucla.edu
This video is a resposting of http://youtu.be/O7sMyagImLk
Saturday, December 26, 2020
Tired of Waiting for Eyegiene: Permutations of Subjectivity in the Televisual Age of Sex and Race? Well Grab some #BrownTV!!!
Cultural Studies mavens are talking about #BrownTV! Add some mexy televisual analysis to your Spring 2021 syllabi!
— William Nericcio (@eyegiene) December 26, 2020
--> https://t.co/cCsl88kWMZ
--> https://t.co/m1E4y3nIIO
--> https://t.co/MN2lta5Xwn
-->via @ohiostatepress https://t.co/jUJKNx6uYO
by @ProfessorLatinx y @eyegiene pic.twitter.com/u283mypNPI
Thursday, November 04, 2010
Eyegiene: The Televisual Age of Sex and Race: What Are You Up To on November 19, 2010 at 10am!? ...
Saturday, February 14, 2009
Eyegiene, Draft New Logo Banner, and Camera Portrait
The first, a high resolution scan of the original poster for Joseph Green's and Rex Carlton's The Brain That Wouldn't Die--I write about Frida Kahlo, Gilbert Hernandez, and Green/Carlton's schlocky opus in Tex[t]-Mex: Seductive Hallucinations of the "Mexican" in America

Next up, a gorgeous shot of cameras (cue irony) that I want to use in my Eyegiene collection for UT Press.

source
... a vanity press mashup of a recent picture of mine I have "re-purposed" for general distribution.

...and, last but not least, a gift from my designer pal Michael B, genius of design, that I intend to weave into Eyegiene.
Saturday, March 26, 2016
#Mextasy and #Eyegiene Hit the Road, April 2016! Lectures & Exhibitions in Paris (EHESS), Ithaca (Cornell), San Diego (SDSU Binacom), and Lawrence (University of Kansas)!

Spring 2016 arrives and my suitcases need bandages and duct-tape as I prepare to hit the road with a series of #mextasy and #eyegiene presentations and exhibitions here in the United States and abroad. April 5th and 6th, I will be in Paris at EHESS, the École des hautes études en sciences sociales (The School for Advanced Studies in the Social Sciences), for an atelier on American Television and Mass Culture. The first lecture on April 5, 2016 reviews my upcoming new book with the University of Texas Press, "Eyegiene: The Televisual Age of Sex and Race." The second lecture on April 6 is brand new and has the name, "Memoirs “With” the Blind: What Jacques Derrida and Jorge Luis Borges Whispered into the Ear of Jon Hammand Bryan Cranston on the Sets of Mad Menand Breaking Bad"
Next up are a series of presentations at Cornell University--my first real trip back there since I received my PhD in 1989. This Mextasy popup exhibition and lecture is called, "From Tex[t]-Mex to Mextasy: 21st Century Mexicans, Mexican-Americans, and Latinas/os in the Age of the Smartphone and the Digital Humanities," and goes down Wednesday, April 13, 2016 at 12:00pm in the Latina/o Studies Conference Room, 429 Rockefeller Hall, Cornell University, Ithaca, New York.
Information on the San Diego State University BINACOM #Mextasy Pop-Up Exhibition and my upcoming rantings and ravings in Kansas may be found on my electric mothership: http://malas.sdsu.edu/textmex/#upcoming or in the images below...
Monday, September 07, 2009
Eyegiene Update or Ojos del 6 Million Dollar Man

Click the image above for a cool eye-based/technology tale off of Neatorama.com.
The more I think about Eyegiene: Permutations of Subjectivity in the Televisual Age of Sex and Race, my follow-up volume to Tex[t]-Mex, the more I realize how much it is endebted to my old school training in literary criticism. I sometimes lament the fact that I stopped publishing pieces of literary criticism, leaving the world of tomes and old libraries (cue Borges cameo) for the glitzier domain of film, photography, and visual culture. But it really is all the same at heart. What dazzles my curiosity is a story--it can be written, narrated aloud, projected on a wall, whispered in a corner, painted on a billboard, or flash to me in a dream; it can appear to me in any form. Chronicling the dynamics of this seduction, this "being led astray" via the magic of narrative, visual or textual, semiotic or semantic, is the real aim of Eyegiene.
Friday, August 30, 2013
New Poster, New Look for the Eyegiene/Mextasy Online Shoppe--Mexican Calendar Girl Homage/Mextasy
new look and poster over at the eyegiene/mextasy online shoppe! http://t.co/eY52crJTRS pic.twitter.com/73RiKJb8Yd
— William Nericcio (@eyegiene) August 30, 2013
Sunday, November 03, 2019
Fans of #textmex and #browntv ... Help us out...
@marcmaron @ProducerMcD Heard Marc a few months back lamenting the dearth of Latinxers on #wtf -- solution? have me @eyegiene and Prof Fede Aldama @ProfessorLatinx to chat up our new title https://t.co/UonahgW2gg Share some of that old English major love with two English profs! pic.twitter.com/LAIJxlUq47
— William Nericcio (@eyegiene) November 3, 2019
Monday, August 23, 2021
Our Covid-Era Critical Anthology is Alive and Out in the Wild: CULTURAL STUDIES IN THE DIGITAL AGE !!!
No expense was spared in the R&D of Cultural Studies in the Digital Age, edited by @ProfessorLatinx @eyegiene & #AntonioRafele
— William Nericcio (@eyegiene) August 23, 2021
Pick up a copy of your own hermetically sealed factory-fresh tome today! From Hyperbole Books https://t.co/9RpVEzGbQU or here https://t.co/Ki7WRCWedN pic.twitter.com/yB8pMXCEyK
Saturday, January 04, 2020
Have you made the leap from analog to digital, from books to Kindle and Apple iBooks!? #browntv has also!
More a digital bibliophile than analog? You can read my latest book, talking #browntv, written with Frederick Luis Aldama, @ProfessorLatinx on Kindle and here, on Apple iBook: https://t.co/cszKRjAe2m@eyegiene #textmex #mextasy #latinx #xicanx pic.twitter.com/EhpoJfY2sr
— William Nericcio (@eyegiene) January 4, 2020
Wednesday, July 09, 2008
More Eyegiene Poster Children!
A big tip of the sombrero and a shot of tequila as well to ace literature and cultural studies detective Michael Wyatt Harper for this link to a wikipedia page that deserves a chapter of its own in the working manuscript for Eyegiene--my follow-up book to Tex[t]-Mex. More on this to come!
Friday, November 17, 2017
Feliz Navidad from all the Crazy Team at the Tex{t}-Mex Galleryblog!
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| NOT pirated, re-purposed corporate photography! What gave you that idea! |
Here at Tex[t]-Mex Galleryblog central, we know you suffer.
Take Tex[t]-Mex's Christmas salesdog, perrito "Don Santa Chepe" here, on the right (ignore his doppelgänger twin, Mexy Don Chepe, canoodling with Jeff Bezos, on the left)!
All you have to do to bring a smile to the little vato's face is to click him! What happens next is magical! You'll be instantly teleported to Amazon.com where you can buy William "Memo" Nericcio's desmadre-filled book on "Mexicans" in the United States and beyond: Tex[t]-Mex: Seductive Hallucinations of the "Mexican" in America.
But wait! a better deal (and over 5 bucks cheaper!)--and yes, fellow cynics, I get more Christmas cash as well...
If Jeff Bezos is already TOO TOO rich for your liking, and you KNOW he is, and Amazon is too too corporate for you, then go here to the mom and pop (ok, it's just me!) Eyegiene/Mextasy Poster Shoppe and snap up a much more reasonably priced, signed/autographed copy of Tex[t]-Mex (just email Bill Nericcio at memo@sdsu.edu and tell him who to make the book out to...).
When you buy the book via tictail.com you'll receive two gift posters of your own choosing and you will have made lil' Don Santa Chepe (and your rasquache profe friend) tremendously happy!















